Car Market Tracking Car Market Tracking
Measure and Track How Well and Efficiently Each Car Model is Being Marketed on the Web
Are Automotive Model Marketing Programs Creating the Level of Market Demand that Make Them
competitive?
Where does each car model market rank?
This Demand for each car
model is measured by a snapshot of Web Search Responses.
Find Your Corpdat Web Rating and Rank for each Tracked Car Model.
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Auto Industry Web Facts
* Auto Industry Accounts for 15% of US online advertising.
* Almost 70% of consumers use the web at some point in the automotive purchase.
* Automotive web advertising exceeds $2.0 B per year.
But, How effective is this expenditure by Car Model?
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The Corpdat Methodology
The Corpdat Car Market Tracking is measured by a snapshot of numbers and
values of relevant websites. Corpdat Research has shown that the investment in organic search Response is significantly
more than the investment in paid Search, and is 30% more likely to convert to action.
Critical Parameters for Car Market Rank
1. Number of Web Searches per Car Model.
2. Value of Web Assets supporting each Car Model
Search.
4. Click Action Investment.
5. % Car Make Market Web Share
6. Corpdat Car Model Web Power Rating
A High Corpdat Rating Points To Power Web Marketing
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Use Corpdat's Web Measurement to track Which Car Models are above average in the Most Effective Use of
Searches, Web Investment, Web $ per Action, Car Web Market Share and Corpdat
Web Rating and how they compare!
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Examples of Web Tracking Results
The four Examples of Car Market Performance Tracking on this Corpdat Website that are measured
and tracked include:
Ford 500
(Taurus)
Ford Explorer
Chevrolet Impala
Chevrolet Suburban
Other Corpdat Tracked Automotive Makes and Models are available by Clicking
Here.
Delivered Tracking Results Include Monthly Searches, Response Actions, Asset Values, $K
per Action, Web Market Share and Corpdat Ratings.
Corpdat Car Model Web Ratings for Rank
| $K per Web Action |
Corpdat Rating |
| .22 or below |
A+ |
| .30-.22 |
A |
| .31-.45 |
B |
| .45 or Above |
C |
How Corpdat Car Market Web Tracking is Used
1. Tracks the Web Search of Selected Car Makes and models.
2. Helps to correlate Web Search Performance with actual sales results.
3. Helps identify areas for improvement and opportunity in responding to web searches.
4. Assists in identifying future sales trends.
5. Can Be Used to Compute Web ROI.
6. Assists Car Market Statistical Measurements.
7. Spots competitive trends.
8. Assesses efficiency of web Investments and PPC Programs.
9. Identifies each car Model competitive Rank..
Who Uses Corpdat Web Ratings?
Car Manufacturers
Dealers
Consumers
Advertisers
Suppliers
Investors
The above group is also the source of the Corpdat Search $ funding.
Free Examples of Tracking Data are available for selected Ford and Chevrolet
models.
Click Here for Detailed Tracking Information for Corpdat's Complete Listed Tracked Car Makes and
Models.
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